RETAIL

Project Soul

Optical Retail Conceived as a futuristic lab for eyewear technology, Project Soul creates unique designs for exacting and dynamic clientele. Stainless steel is a prominent feature and covers the space, sleek, industrial, and precise. Industrial precision inspires shelves as if an automated factory production line. Story installation as centrepiece evokes a futuristic lab of a spaceship in deep space, cold and methodical production conveyor belt of a cybernetic alien lifeform.